As the ethical fashion industry continues to grow and inch further towards making the difference, we have seen a lot of inspiring brands and stores launch and put their product lines out into the world. “Door of Maai“, is one such fashion label that describes a story in every corner of its existence. The whole brand has been built up on a philosophy of ecological and environment friendly practices by using organics and recycled materials. In one of its collections it also made use of some upcycled fabrics sourced from Raymonds.
Sustainable fashion is a long-term way of looking at style for seasons to come. Turning fashion into a greener industry is very challenging. DOM uses Certified Organic cotton or Handloom or Khadi sourced from the cotton mills in Kolkata. The one particular practice they believe in is that every piece of it is eco friendly. Apart from keeping these practices intact, DOM also make sure to always stay ahead of trends and offer their customers fashion and quality at the best price.
In an interview with Pooja who is DOM’s founder and designer, her collection is very much defined as a boss lady collection. She describes her target as a modern woman who is very well planned, confident and doesn’t want to get lost in the crowd. Talking more about it, her brand aims to build a wardrobe, which ranges from day wear or corporate wear to an evening wear.
Apart from being into creation of designer wear, DOM is also into other socials league projects. The first one being in collaboration (on Mother’s day) with St. Jude’s child at the Tata Cancer Research Hospital in Kolkata which takes care of underprivileged children and their families. They conducted a 3 day workshop to train them in making fabric products with scrap material. And a few other projects being the Environment Day Tree Plantation, Prison Project which focuses to train women well enough to become skilled in the craft of stitching, to bring them under the fashion supply chain for their inhouse products.
Written and Styled by– Shreya Dwivedi
Photography by– Plaban Bhattacharya